The less-is-more
approach to growth
A year-long cohort for established B2B consultants who want sustainable, predictable revenue.
The less-is-more approach to growth
A year-long cohort for established B2B consultants who want sustainable, consistent revenue.
How to make growth predictable:
Most consultants don’t struggle because they’re bad at serving their clients, or even bad at marketing. They struggle because one (or more) of these four foundations is shaky:
1. You can't fully articulate who you are
Your work is excellent, and your positioning makes it easy for others to understand and refer you.
2. You don't have a clear, trusted plan
Ideas from others are useful, but a clear plan ensures your marketing fits your context and feels authentic.
3. You’re not findable and effective online
Your website, LinkedIn, and referral presence exist and consistently convert attention into conversations.
4. You don't show up consistently
Even when client work gets busy (or life happens), marketing continues to run in the background.
The Consultant Alliance replaces
guesswork with intention
A clear diagnosis. A custom roadmap. A year of supported growth.
Our cohort starts by identifying exactly where your gaps are across those 4 growth pillars.
Then we help you implement only what matters to your business.
Here’s how it works:
Gap Finder™
Assessment
The custom diagnostic pinpoints where your message, visibility, and referrals are underperforming and where your greatest opportunities lie.
Personalized
Growth Roadmap
Over 90 days, you’ll take the results of your Gap Finder™ and optimize the high-leverage marketing actions that actually fit your business, personality, and season of life.
Year-Long
Cohort Support
You’ll continue to implement and refine your marketing strategy inside a high-trust peer cohort that keeps you focused, accountable, and consistently visible.
Gap Finder™ Pro pinpoints your unique opportunities
The custom assessment inside the Consultant Alliance will go through a series of questions that illuminate the gaps in your marketing, helping you know exactly what will have the most impact on your revenue consistency.
Is this the right group for me?
The Consultant Alliance is designed for seasoned B2B consultants who are selling big-ticket engagements and
want to smooth out the peaks and valleys of their revenue:
You’re established in your business
You’ve focused your offer and delivered great results for your clients. This isn’t a start up and you’re way past “side hustle” status.
Your past clients are a great referral source
Even when your engagement is complete, your clients are singing your praises in the form of introducing you to their colleagues who need your services.
For a while, you thought you didn’t need marketing
Your business grew in these first years through reputation and relationships. Expanding beyond that has been a new endeavor that you’re curiously learning about and really want to get right.
You want clarity and consistency
You roll your eyes when someone slides into your DMs and promises 100 leads by sundown. You value thoughtful strategy and long-term growth and know get-leads-quick schemes are for the birds.
You know good things take time
You’re excited to join a closed cohort and to intentionally commit to a year of focused implementation to get this done right.
The Alliance is not for:
Beginners, start-ups or hobbyists
No shade to the day dream, but come back when you are full-time in your business and reps under your belt, selling what you do! (Trust me, you’ll get the most out of this!)
Dabblers
This isn’t a group that you can come quarterly and expect results. We need you in (most) every meeting, with your homework done and camera on. We value your presence and your input!
Gatekeepers
This is not for people who hold their Rolodex close to the chest and are hesitant with introductions.
The Consultant Alliance
A closed cohort with only 10 spots
Let’s build a steady, trustworthy growth engine for finding, serving, and signing the right clients month after month.
Founding Member
$833/month
Gap Finder™ Pro
Self-directed Gap Finder audit
with recommendations
Monthly cohort access
Personalized diagnostics
Custom growth roadmap
A steady rhythm of warm introductions
90-Day Onboarding Plan
Founding VIP Member
$1,250/month
Gap Finder™ Premium
Dana-led Marketing audit with
custom recommendations
Three 1:1 strategy sessions
Monthly cohort access
Personalized diagnostics
Custom growth roadmap
A steady rhythm of warm introductions
90-Day Onboarding Plan
Every member is accepted through an application process to ensure alignment and fit.
Sell Well 2025, Photography by Kitty Bird
Our plan for your sustainable growth
Built to sharpen your authority and activate momentum, starting in the first 90 days.
Authority - How you’re perceived
Specificity
People quickly understand who you help and what you solve, speeding buying decisions.
Strategic Value
Prospects understand your value faster, shortening sales cycles and reducing friction.
Credibility
Trust forms earlier because your proof and positioning address objections upfront.
Visibility
You stay top of mind with the right people through consistent, repeatable visibility.
Activation - How momentum gets created
Personalization
Your referral process fits how you work, making introductions easy and repeatable.
Immersive
You operate within a trusted peer network that enables collaboration and warm introductions.
Experiences
You access curated environments that create real opportunities, not surface connections.
Continuity
Momentum continues beyond the initial push through systems that reinforce consistent action.
Meet Dana Casto
I really want you to succeed.
When I see you working hard, crushing it for your clients and then feeling down about where next month’s clients are going to come from, I’ve got to jump in.
My greatest joy is to facilitate group learning environments in keynotes and workshops and I can’t wait for the Consultant Alliance to begin.
After 25 years as a marketing expert, these are a few of the accolades I hang on the wall:
A sales pipeline outperformed previous years, pacing 48% ahead of annual goals and 15% above long-term growth trends
A reflection-based campaign approach inspired 64% of contacts convert to leads
So… yeah, I guess the real question is, how many leads could you handle?
Are you ready??
It’s time for a customized
system you can trust
We’re intentionally small and carefully curated…
To ensure high trust
To protect the quality of peer introductions
To provide personalized guidance and feedback
Questions you might be asking...
What is the Consultant Alliance?
The Consultant Alliance is an application-only closed cohort of experienced consultants who are pursuing a less-is-more approach to growing their business.
What makes the Alliance different from other groups?
The Consultant Alliance is intentionally small with 10 consultants who applied and had to meet business requirements to join. Members agree to trust the less-is-more process, ignore shiny objects and participate fully in the process. Each member’s marketing roadmap is customized to their unique Gap Finder™ results, not a one-size-fits-all template.
What’s the time commitment and meeting cadence?
Monthly 90 min Zoom sessions (required) and between sessions, members should expect to spend about an hour of their time per week on related member work or "assignments.”
Is this a referral group?
Referrals are one part of the expected outcomes, but not the sole focus of the Consultant Alliance. The goal of the program is "sustainable, predictable growth" based on three areas: marketing strategies they learn from me, referrals from the group, and the online and in-person live events and masterminds.
What does the 90-day onboarding include?
The 90-day onboarding is designed to help you quickly close the most important gaps in your marketing, positioning, and business development so you can build momentum with clarity and confidence. During this phase, you’ll receive:
*Monthly 90-minute working sessions focused on addressing specific gaps identified through your Gap Finder results.
*Collective intelligence and “Breakthrough” hot seats, where we work through pricing questions, offer refinement, and real-time challenges together.
*Thoughtful feedback from a curated peer group of leadership, HR, and operations consultants who advise at the C-suite level.
*Occasional guest experts—such as sales consultants, website strategists, and LinkedIn specialists—who join sessions to offer targeted, implementation-ready guidance.
How is success measured inside the Alliance?
You’ll be asked to track commitments in a provided, simple system regarding referral activity, marketing actions, business development habits that are tied to your Gap Finder™ roadmap. Monthly structures and pre-work will turn insight into specific, time-bound actions. Peer accountability partners will be available for support between sessions.
How does the application and selection process work?
We invite you to fill out the application and if you meet the initial requirements, you’ll be invited to take the Gap Finder. If you score above an 84, you’ll be admitted to the open cohort of the Consultant Alliance.
What if I meet some of the criteria for applying but not all?
Apply anyway! We’ll review every application and will be in close communication with you throughout the process.
